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How to Achieve the Trendy ‘No Makeup’ Look with Jane Iredale Cosmetics

Posted on March 13, 2024 - Beauty, Makeup, Product Recommendations, Skincare

Tyler Mason's esthetician and makeup artist Morgan create the trending "no makeup" makeup look on marketing director Mallorie.
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Smokey eyes, sparkling highlighter, striking lips — as much as we love a glamorous makeup look, these bold products can feel heavy on our skin throughout the day. Today’s “no makeup” makeup trend gives you a lightweight, effortless and polished look with only a few products.

Jane Iredale has the cosmetics you need to perfect your new go-to makeup look with clean, skin-loving products. Read on for our step-by-step tutorial and advice from our esthetician and makeup artist, Morgan! 

In this tutorial: 

  • Primer — Smooth Affair Illuminating Glow Face Primer
  • Foundation — HydroPure Tinted Serum
  • Concealer — Active Light Under Eye Concealer
  • Blush — Glow Time Blush Stick
  • Highlight — Glow Time Highlighter Stick
  • Brows — PureBrow Precision Pencil & Brow Gel
  • Mascara —  Longest Lash Thickening and Lengthening Mascara
  • Lips — Just Kissed Lip and Cheek Stain
  • Setting Spray — Balance Hydration Spray

Jane Iredale Smooth Affair Illuminating Glow Face Primer

  1. Primer — Smooth Affair Illuminating Glow Face Primer

The “no makeup” look is all about smooth, seamless skin, and a primer will help you create just that. Jane Iredale’s Smooth Affair Illuminating Glow Face Primer gives you a glowing canvas to complete the rest of your makeup look. It visibly reduces the appearances of your pores and fine lines while hydrating your skin and locking-in its moisture with hyaluronic acid. Morgan turns to this primer and its subtle pearl finish with her bridal guests to help their makeup last all throughout their special day.

How to use: Massage a pea-sized amount to your face and neck with your fingers until it’s absorbed. 

Jane Iredale HydroPure Tinted Serum

  1. Foundation — HydroPure Tinted Serum

Instead of a full-coverage foundation or BB cream for this natural, dewy makeup look, Morgan prefers Jane Iredale’s HydroPure Tinted Serum. This serum gives your complexion a hint of a tint while still evening out your skin tone. Its sheer finish also has hyaluronic acid to help plump, soothe, and blur lines for a youthful appearance.

How to use: dispense 1-2 pumps and mix with fingers to combine pigment and serum. Apply evenly to your face and neck. 

If you’re looking for more coverage to feel your best, Jane Iredale’s PurePressed Base Mineral Foundation will also give you the natural look this makeup trend is highlighting. This foundation has SPF 20 or 15 (depending on its shade) to protect your skin from the sun’s rays that not only cause skin cancer but also discoloration, wrinkles and fine lines over time. Morgan recommends applying this mineral foundation with downward strokes to lay down the hairs on your face for a second-skin-like finish. 

How to use: Apply with a brush using downward strokes to blend well. 

Jane Iredale Active Light Under-Eye Concealer

  1. Concealer — Active Light Under-Eye Concealer

Choosing a lightweight concealer can hide dark circles and blemishes while letting your natural beauty shine through this minimalist makeup style. Jane Iredale’s Active Light Under-Eye Concealer has a brush applicator to easily fit the inner corner of your eyes. This concealer nourishes, brightens and conceals your dark circles and under-eye puffiness without any caking or creasing. Morgan recommends using your ring fingers to blend this concealer for a lighter coverage with a skin-like finish.

How to use: Apply to blemishes and dark under-eye areas after your foundation to conceal and highlight. Blend with a brush or your finger.

Jane Iredale Glow Time Blush Stick

4. Blush — Glow Time Blush Stick

Mimic this makeup look’s sweet, genuine flush with Jane Iredale’s Glow Time Blush Stick. This creamy blush comes in eight flattering shades to complement many skin tones. Its stick form makes application a breeze — simply glide its hydrating, buildable formula onto your cheeks and blend with a brush or your fingers for a seamless, youthful finish. Morgan recommends a cream over a powder blush to achieve this makeup look’s lightweight, airbrushed look. 

How to use: Swipe on the apples of your cheeks and blend with a brush or your fingers.

Jane Iredale Glow Time Highlighter Stick

5. Highlight — Glow Time Highlighter Stick

Adding a creamy highlighter to your cheekbones gives you this makeup look’s signature dewy glow. Jane Iredale’s Glow Time Highlighter Stick melts right into your skin for a soft, glossy look. This buildable highlighter comes in three shades — a pearlescent pink, iridescent champagne and golden sheen — to match beautifully with a multitude of skin tones. 

How to use: Swipe on to the high points of your face to illuminate and blend with your fingertips.

Jane Iredale PureBrow Brow Gel

6. Brows — PureBrow Precision Pencil & Brow Gel

Rather than heavily shaping your brows, embrace their natural beauty for this makeup look. If you have sparse brows, Jane Iredale’s PureBrow Precision Pencil can create realistic, hairlike strokes to define your brows and enhance their shape. Follow with the PureBrow Brow Gel to tame any rogue hairs by brushing them up into place for a soft, feathered appearance.

How to use: Swipe light, short strokes with the PureBrow Precision Pencil to define, fill gaps, and balance asymmetrical brows. Follow with the PureBrow Brow Gel to brush and hold brows into place.

Jane Iredale Longest Lash Thickening and Lengthening Mascara

  1. Mascara — Longest Lash Thickening and Lengthening Mascara

Skip the falsies for this natural makeup look. Instead, opt for Jane Iredale’s Longest Lash Thickening and Lengthening Mascara for long, fluffy lashes. This mascara’s jumbo-sized brush enhances your eyes with separated lashes that aren’t heavy or clumpy.

How to use: Start at the base of your lashes and move toward the tips, rocking back and forth until lashes are covered.

Jane Iredale Just Kissed Cheek & Lip Stain

  1. Lips — Just Kissed Lip and Cheek Stain

Personalize your makeup look with a lip color tailored to your skin tone. Jane Iredale’s Just Kissed Lip and Cheek Stain is pH-activated, meaning it reacts to your body’s natural chemistry to deliver a unique rosy hue. This stain delivers a long-lasting touch of color while also nourishing your lips with its olive oil and rose flower wax.

How to use: Apply directly to your lips. The color will evolve in seconds in response to changes in pH. 

Jane Iredale Balance Hydration Spray

  1. Setting Spray — Balance Hydration Spray

Complete your “no makeup” makeup look with Jane Iredale’s Balance Hydration Spray for a lasting dewy complexion. This orange- and grapefruit-scented spritz keeps oily skin at bay while combating acne-causing bacteria. If you’ve opted to use a mineral foundation, Morgan also recommends this spray to set your powder-based makeup for a smooth, skin-like finish.

How to use: Lightly spray over your face at an arm’s length.

Did you recreate this tutorial? We’d love to see your natural “no makeup” look! Snap a selfie and tag us @tylermasonsalonspa on Facebook or Instagram.

Nicole Thomas is the marketing manager for Tyler Mason Salon & Spa. She is also a passionate writer and digital marketer for several Indiana-based publications. When she isn’t at TM, she loves cozying up with a book and cup of coffee or crocheting a new cardigan for her wardrobe. 

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Tags: jane iredale, makeup, product recommendations, tyler mason, tyler mason spa

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